Fashion Week Is Coming

cr:Yuseop Yoon


It’s not a secret, Seoul is turning into a world-class fashion city. 


Thanks to Fashion Week, celebrities, designer and buyers gather from across the world to be seen but also to check out the country’s freshest upcoming talent, both emerging and established. 


Some well known designers succeeded in exporting their brand abroad, such as Moon Young Hee, the new collection will be presented at the Paris Fashion Week this October.


However, today, few Korean designers have succeeded in taking their companies outside Korea. The domestic fashion industry, however, has never stopped growing, except during a brief slump during Korea’s economic crisis in the late 1990s.


We’ll give you our own selecion of Korean designers you should keep an eye on;


Lucky Chouette


Lucky Chouette is the second line from the Jardin de Chouette designer Jae Hyun Kim launched in 2009, it shows hybrid and smart casual clothes with a classic foundation and a global sense for the smart young shopper. You could also call it a new character brand that conveys diverse styles with an element of street, graphics, fun and humorous artwork. 


The brand’s profile keeps rising internationally. In 2013, CNN featured Lucky Chouette in an article about rising Korean fashion designers.

Steve J & Yoni P


Steve J & Yoni P are married designers that come together to make witty and characteristic clothes. Steve J & Yoni P have gone from strength to strength, being featured on the front covers of many international press and also collaborating with L’oreal, SHO jewellery, Topshop, showstudio, CJ O SHOPPING, and 10 CORSO COMO SEOUL.





When some of the most fashionable of Korea’s celebrities like 4MINUTE, Ailee, Lee Young Jin, Lee Hyun Soo, Lim Kim and Ye Ji-Won and even the Chinese star Fan Bingbing have been spotted in your label, you know you’ve pretty much made it.


For YZ Song, all her hard work at Alexander McQueen and Jonathan Saunders after graduating from the London College of Fashion has paid off now that her own brand S=YZ has become the go-to choice of major stars, just six years after it launched.





One of the brightest stars in Seoul’s emerging fashion scene is Kathleen Kye, the designer behind independent label KYE. Her collections are now mostly unisex and explores cultural and societal issues. The streetwear design is taken up a notch with the use of neoprene and leather to construct high-fashion shapes and runway-ready styles.

Kwak Hyun Joo


Kwak Hyun Joo collection is a new brand concept delighting both women and men that have great sense of fashion. The brand is for men and women in professional careers who love to enjoy fashion and its various cultural sources. We have stylist at shop to help bring out every individual’s inner uniqueness and various culture mix to match for a great out come.

Moon Young Hee


Moon Young Hee is a designer who expresses Korean ideas modernistically, which allows the world to share her brand. By the end of the 1960s, she had worked as a designer in Wha Shin Renaun, and as well as founded the ‘Moon Boutique’ ready-made clothing brand in 1974. In 1992, she founded the ‘Moon Young Hee’ designer brand



J KOO, designer brands comprising Jinwoo-Choi and Yeonjoo-Koo, was launched in the UK in February of 2010. The collection is a blend of simplicity with an alternative take on luxury and femininity, which creates an immediate modern aesthetic. J KOO’s pieces are tailoring based redefinition of relationship between male and female body, while reinterpreting the respective contributions of past and future, memory and modernity that recognizes no boundaries.

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