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Fashion Week Is Coming

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It’s not a secret, Seoul is turning into a world-class fashion city. 

 

Thanks to Fashion Week, celebrities, designer and buyers gather from across the world to be seen but also to check out the country’s freshest upcoming talent, both emerging and established. 

 

Some well known designers succeeded in exporting their brand abroad, such as Moon Young Hee, the new collection will be presented at the Paris Fashion Week this October.

 

However, today, few Korean designers have succeeded in taking their companies outside Korea. The domestic fashion industry, however, has never stopped growing, except during a brief slump during Korea’s economic crisis in the late 1990s.

 

We’ll give you our own selecion of Korean designers you should keep an eye on;

 

Lucky Chouette

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Lucky Chouette is the second line from the Jardin de Chouette designer Jae Hyun Kim launched in 2009, it shows hybrid and smart casual clothes with a classic foundation and a global sense for the smart young shopper. You could also call it a new character brand that conveys diverse styles with an element of street, graphics, fun and humorous artwork. 

 

The brand’s profile keeps rising internationally. In 2013, CNN featured Lucky Chouette in an article about rising Korean fashion designers.

Steve J & Yoni P

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Steve J & Yoni P are married designers that come together to make witty and characteristic clothes. Steve J & Yoni P have gone from strength to strength, being featured on the front covers of many international press and also collaborating with L’oreal, SHO jewellery, Topshop, showstudio, CJ O SHOPPING, and 10 CORSO COMO SEOUL.

 

 

S=YZ

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When some of the most fashionable of Korea’s celebrities like 4MINUTE, Ailee, Lee Young Jin, Lee Hyun Soo, Lim Kim and Ye Ji-Won and even the Chinese star Fan Bingbing have been spotted in your label, you know you’ve pretty much made it.

 

For YZ Song, all her hard work at Alexander McQueen and Jonathan Saunders after graduating from the London College of Fashion has paid off now that her own brand S=YZ has become the go-to choice of major stars, just six years after it launched.

 

 

KYE

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One of the brightest stars in Seoul’s emerging fashion scene is Kathleen Kye, the designer behind independent label KYE. Her collections are now mostly unisex and explores cultural and societal issues. The streetwear design is taken up a notch with the use of neoprene and leather to construct high-fashion shapes and runway-ready styles.

Kwak Hyun Joo

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Kwak Hyun Joo collection is a new brand concept delighting both women and men that have great sense of fashion. The brand is for men and women in professional careers who love to enjoy fashion and its various cultural sources. We have stylist at shop to help bring out every individual’s inner uniqueness and various culture mix to match for a great out come.

Moon Young Hee

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Moon Young Hee is a designer who expresses Korean ideas modernistically, which allows the world to share her brand. By the end of the 1960s, she had worked as a designer in Wha Shin Renaun, and as well as founded the ‘Moon Boutique’ ready-made clothing brand in 1974. In 1992, she founded the ‘Moon Young Hee’ designer brand

J KOO

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J KOO, designer brands comprising Jinwoo-Choi and Yeonjoo-Koo, was launched in the UK in February of 2010. The collection is a blend of simplicity with an alternative take on luxury and femininity, which creates an immediate modern aesthetic. J KOO’s pieces are tailoring based redefinition of relationship between male and female body, while reinterpreting the respective contributions of past and future, memory and modernity that recognizes no boundaries.

STREET-STYLE-How-To-Rock-The-Winter-Look

[STREET STYLE] How To Rock The Winter Look

Let’s take a look at Winter 2015’s Most Wearable Fashion Trends. When it comes to the fashion week, designers might be showing off the latest looks on the runways, but there are plenty of notable fashion moments happening on the streets. And what a great idea to be inspire by those looks.

Here’s our advice to rock your next winter fashion. 

1. Do NOT be scared to wear extra size coat !

Makes you look royal and sexy. Plus fur coat is always a big yes that is just insanely HOT on men.


2. Less is more; colorful knits

Knit sweaters look cozy when thrown over a black coat and worn with jeans and a pair of ankle booties. 

3. Add a rocker accent

With shades to suit every skin tone, green’s worth putting at the core of your cold-weather looks. 

4. Leather will be your best friend 

Leather is one of our go-to fall fashion trends if you want to look fierce in the cold. Don't forget to accentuate your waist with a fun skinny waist-belt.

5. Why not go for a colored jacket? A pop of color will protect you from the cold weather blues and add some style to your basic black outfits. 

 

 

6. Trade your coat for a poncho/cape and accessorize with fringe 

Fringe is one of the hottest fall trends of the season, it will add a touch of autumn edge to any outfit


 7. Colour theory 

why not stand out with an unexpected outerwear colour?

8. More monocrome 

The monocrome look is the easiest way to look like you keep up with cool kids without any real effort at all. 

9. The lace combo

Pretty neutrals in a lace dress, light grey coat, and nude ankle high heel.

10. Keep it casual 

The key thing to remember with any single colour outfit is to vary the tones and textures.

11. Wide Legs and Graphic Knitwear

Wearing a tailored, cropped jacket with your new wide pants will balance out their dramatic billow, creating a clean silhouette that can actually make your waist look slimmer.

12. The scarf and sunglasses in winter combo

No, they’re not just a summer item. No, they don’t look silly on a cold day. If your outfit seems a little lacklustre, the easiest way to add interest is with a chunky scarf.

13. Finally, don't forget to be yourself !

Don't try to appeal to everyone. Clothes work when they’re harmonious with the person. You have to laught and enjoy fashion !


If you want to know more about this amazing fashion blogger I've met at the Paris fashion week, click here